Capital Blue Cross

“This Is” Campaign

Overview

Deliverables

Planning, Video Production, Post Production

Capital Blue Cross sought to align its regional commercials with the national campaign efforts of Blue Cross Blue Shield. To achieve this, CBC collaborated with Simone’s team, leveraging genuine client stories to craft authentic and compelling content. This strategic partnership enabled the expansion of CBC’s customer base in the region by effectively disseminating the content across Broadcast, Social Media, and Over-The-Top (OTT) platforms.

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