Case New Holland

Case New Holland was gearing up to commemorate the 50th anniversary of the Forage Cruiser with grandeur. Through meticulous planning and creative brainstorming, we chose a visual direction that highlighted the machinery’s robustness and sophistication. Capturing the essence of this iconic equipment, we conducted photoshoots on Wisconsin farms, set against picturesque, almost painterly landscapes. These efforts resulted in breathtaking imagery that not only celebrated the legacy of the Forage Cruiser but also enriched the brand and its dealer networks.