PLCB

The Pennsylvania Liquor Control Board embarked on a mission to create impactful advertising for their “Know When, Know How” campaign, aimed at informing parents about the dangers of children’s access to alcohol. Crafting authentic scenarios to drive this narrative and motivate parents to engage in meaningful conversations with their children was a formidable task. However, the importance of the campaign’s message and the positive outcomes it generated made the endeavor highly rewarding.