Crider Foods

Food Glorious Food! Shelf-stable proteins might not initially strike one as the stars of the kitchen pantry, but through a creative partnership with Crider Foods, Simone set out to change that perception. With the goal of expanding the customer base for the Harvest Creek brand, the need for content that could whet appetites was clear. Through inventive approaches, we developed visually appealing content that not only drew consumers’ attention but also spurred sales in larger retail markets—a domain often ruled by legacy brands.